000K  utf8
1500  eng
2050  urn:nbn:de:gbv:8:3-2022-00825-9
2051  10.38071/2022-00825-9
3000  Döbel, Katja
3010  Gerlach, Paula
3010  Ingwersen, Lina
3010  Reinhardt, Christoph
4000  The Difference of Conspicuous Consumption between Gym and Home Workouts$dA Netnography based on Instagram Posts  [Döbel, Katja]
4209  This study examines current developments of conspicuous consumption in the fitness community on social media. During the Covid-19-pandemic digital communities had to change as in-person events were canceled. This paper investigates the differences in conspicuous consumption for fitness content creators, depending on their workout location (gym vs. home workout). Through a netnography based on Instagram, posts and videos were qualitatively analyzed. While conspicuous consumption was present in both workout styles, it differed in its manifestation. Posts about gym workouts focused more unilaterally on the status of the content creator by using measurable goals, lighting, posing, and hashtags about their body parts. In contrast, home workouts focused on the status achieved through community building by showing training instructions for the followers and engaging in the comments. Social media users seem to be able to engage in conspicuous consumption with the fitness community through following content creators.
4950  https://doi.org/10.38071/2022-00825-9$xR$3Volltext$534
4950  https://nbn-resolving.org/urn:nbn:de:gbv:8:3-2022-00825-9$xR$3Volltext$534
4961  https://macau.uni-kiel.de/receive/macau_mods_00003274
5051  330
5550  Conspicuous Consumption
5550  Gym
5550  Home Workout
5550  Instagram
5550  Netnography