PT Journal AU Wichtmann, K Enders, N Wachner, A Akuetey-Doe, M TI Conspicuous Consumption in the emergent VanLife Community SO Kiel Journal of Consumer Studies 1: Special Issue “Conspicuous Consumption and Consumer Culture” SE Kiel Journal of Consumer Studies PY 2022 BP 39 EP 46 IS 1 PU Institute of Business Administration DI 10.38071/2022-00751-9 WP https://macau.uni-kiel.de/receive/macau_mods_00003311 LA en DE Conspicuous Consumption; Traveling; VanLife; Experiential Consumption; Consumer Culture; Seminar; Marketing; Consumer Behavior; Consumer Psychology; Cross-cultural Research; Ethical consumption; Konsumentenverhalten; Konsumentenpsychologie; Interkulturelle Forschung; Ethischer Konsum SN 2752-2083 AB As the worth of experiential consumption increases, so does the importance of experiential conspicuous consumption. Traveling is an outstanding example for experiential consumption, which resulted in increased research interest in travel as means of conspicuous consumption. The emergent VanLife community is a prime example of experiential consumption, but to this date no connection to conspicuous consumption has been made. This paper explores the underlying motivations for choosing VanLife as a vacation mode and possible connections to conspicuous consumption. For this purpose, a qualitative study was conducted. While the participants could not be directly linked to conspicuous consumption, indirect evidence of conspicuous consumption in the broader VanLife community could be found. PI Kiel ER