000K utf8 1100 $c2002 1500 eng 2050 urn:nbn:de:gbv:8:3-2024-00839-9 3000 Wittkopp, Antje 4000 Much Ado about Nothing?$dThe Influence of Functional Food on Profitability of German Food Industry [Wittkopp, Antje] 4209 Product innovation is a competitive strategy in food industry. Successful product development management is a key determinant of a firm’s performance. In recent years functional foods, which are innovative food products that provide health benefits beyond basic nutrition, have become increasingly important in Germany. Using the structure-conduct-performance approach it can be argued that product innovation raises barriers to entry and thus improve profitability. This study examines the effect of functional food innovative activity (compared to overall innovative activity) on the profitability of 23 German food industry sectors from 1995 to 1999. Panel data analysis also includes concentration, firm size, market size and growth, advertising expenditure and capital intensity. While a positive relationship between product introduction and profitability was hypothesized, it is not supported by data. 4950 https://nbn-resolving.org/urn:nbn:de:gbv:8:3-2024-00839-9$xR$3Volltext$534 4961 https://macau.uni-kiel.de/receive/macau_mods_00005133 5051 630 5051 640 5550 food industry 5550 functional food 5550 market structure 5550 panel data analysis 5550 product innovation 5550 profitability 5550 structure-conduct-performance approach