000K  utf8
1100  $c2002
1500  eng
2050  urn:nbn:de:gbv:8:3-2024-00839-9
3000  Wittkopp, Antje
4000  Much Ado about Nothing?$dThe Influence of Functional Food on Profitability of German Food Industry  [Wittkopp, Antje]
4209  Product innovation is a competitive strategy in food industry. Successful product development management is a key determinant of a firm’s performance. In recent years functional foods, which are innovative food products that provide health benefits beyond basic nutrition, have become increasingly important in Germany. Using the structure-conduct-performance approach it can be argued that product innovation raises barriers to entry and thus improve profitability. This study examines the effect of functional food innovative activity (compared to overall innovative activity) on the profitability of 23 German food industry sectors from 1995 to 1999. Panel data analysis also includes concentration, firm size, market size and growth, advertising expenditure and capital intensity. While a positive relationship between product introduction and profitability was hypothesized, it is not supported by data.
4950  https://nbn-resolving.org/urn:nbn:de:gbv:8:3-2024-00839-9$xR$3Volltext$534
4961  https://macau.uni-kiel.de/receive/macau_mods_00005133
5051  630
5051  640
5550  food industry
5550  functional food
5550  market structure
5550  panel data analysis
5550  product innovation
5550  profitability
5550  structure-conduct-performance approach